Optimize Your Strategy with Instagram Analytics
Measure and enhance your social business strategy with Sprout Social’s Instagram analytics suite. Track post performance, trends in hashtag usage, audience engagement and competitor data.
Instagram Reports That Drive Your Social Strategy
Sprout’s Instagram reports span network, profile and post-level data including team and campaign performance.
Go beyond reporting, start analyzing
Experience the power of Instagram performance reporting and deep Instagram analytics together. Access hundreds of paid and organic Instagram data points—including detailed Story metrics—and tap into dynamic data visualizations.Check out Sprout’s Premium Analytics package
Discover What Resonates With Your Audience
Identify Top Posts
View a snapshot of your most engaged media across any timeframe to inform content strategy decisions.
Track Comments, Likes & Engagement
Dig into post-level insights with the Sent Messages Report—easily sort by metric and export to CSV.
Uncover Engaged Influencers
Top Influencers Engaged surfaces users with a large following that commented on your posts.
Powerful Instagram Hashtag Analytics & Reporting
Compare your most used Instagram hashtags to the ones that garner the most engagement.
Quickly see how branded hashtags perform relative to broader industry or topical hashtags in your posts.
Monitor & Track Campaigns
Apply campaign tags to scheduled Instagram posts and use the Sent Messages and Tag Reports to query for insights.
Track & Measure Instagram Engagement
View Likes & Comments Over Time
Understand how and when your Instagram audience is engaging with your media to maximize results.
Break Down Your Engagements
Measure success using engagement ratios based on followers and posts.
Identify Performance Trends
Understand engagement trends with dynamic analytics based on the report period.
Monitor the Competitive Landscape
Benchmark Publishing Behavior
Set and track content goals based on competitor activity and industry averages.
Competitor Campaign Insight
View your competitors’ most used hashtags to monitor campaigns or product launches.
Monitor Audience Growth
Keep track of Instagram audience growth and trends across competitors or a portfolio of related brands.