Efficiently managing 43 markets on LinkedIn
American City Business Journals uses Sprout’s analytics tools to inform content strategy and optimize performance.
Analytics Tools
Make more strategic business decisions with social media analytics
Sprout’s Analytics tools speed up and automate data collection and distribution so brands can focus on the KPIs that matter, inform strategy and prove ROI.
Understand what’s happening today to plan for tomorrow
Access the metrics without the mess
Compiling data shouldn’t hinder you from capitalizing on it. Eliminate time-consuming manual processes in favor of automated, presentation-ready reports.
Inspire confidence, not confusion
Metrics are worthless without meaning. Quickly gather and explore detailed data to measure results, demonstrate impact and influence decision making.
Take the guesswork out of social strategy
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Onboard easily
Measure the metrics that matter from day one using Sprout’s easy-to-understand toolset. Learn to extract actionable insights right away with comprehensive training and education materials.
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See the big picture
Maintain complete oversight of all connected social profiles from one location. Save time with a suite of user-friendly, customizable reporting options that scale with your business.
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Gain competitive advantage
Compare your performance on social media to your competitors’ to find new opportunities. Find and filter historical data quickly to benchmark results.
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Enhance your social strategy
Craft effective paid and organic campaigns powered by social data. Quickly access integrated publishing and engagement tools alongside analytics to put insights into action.
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Show business results
Directly tie social activity to business results. Demonstrate the value of social media to stakeholders, colleagues and clients alike, in shareable and recurring reports everyone can understand.
Why Sprout for analytics
You shouldn’t be limited by predetermined metrics, packaged in predetermined reports. Reporting and analytics tools should make your job easier, but those tools can be complicated and hard to use. You need a sophisticated, yet simple solution that empowers you to easily navigate the data that matters most to you all in one place.
Analytics by network
Examine Facebook Page impressions, Fan growth and paid and organic content performance. Understand industry averages and directly compare competitor data to your own.
See more Facebook toolsView aggregate post stats by Twitter profile as well as top-performing paid and organic Tweets. Plan and analyze campaigns using comprehensive keyword, trend and hashtag reports.
See more Twitter toolsTrack Instagram Stories, reels and posts to measure impact and guide future content. Measure follower growth, engagement, hashtag trends, paid and organic breakdowns, conversions and link in bio traffic.
See more Instagram toolsAnalyze audience growth, demographics, engagement and impressions across LinkedIn Company Pages. Compare paid versus organic performance to inform advertising spend.
See more LinkedIn toolsUtilize URL tracking to measure website traffic from Pinterest. Assess profile-level Pinterest analytics data and identify high-performing Pins.
See more Pinterest toolsTiktok
Measure growth, engagements and impressions across your TikTok profiles and videos. Track how your results change over longer periods of time.
See more TikTok toolsYoutube
Evaluate your YouTube performance to optimize future video strategy. Leverage key metrics like views, average duration, average view percentage, engagements, reactions, likes and dislikes.
See more YouTube toolsCross-network
See the full picture to analyze the health and success of your entire social strategy with cross-network paid and organic reports that seamlessly blend profile and content metrics across multiple profiles and channels.
Benefits for every role
Benefits for every role
What’s included: core features
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Profile Performance Report
Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.
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Tag Report
Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.
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Post Performance Report
Analyze cross-channel performance at the post level to understand what resonates and why.
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Competitor Reports
Track competitor performance across social media to benchmark against your own and to identify new opportunities in your industry.
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Team and Task Reports
See how quickly and how often individual users reply to social messages and complete assigned tasks to measure team productivity and improve customer care.
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Paid Performance Report
Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.
Go beyond reporting and start analyzing with Premium Analytics
With Premium Analytics you can uncover more insight into performance gaps and showcase the value of social for your brand. Find your footing with unique social data and share information tailored to your strategy.
Powerful, tailor-made software
Select custom date ranges, metrics and visualizations that reflect your organization’s KPIs and deliver presentation-ready reports with ease.
More choice, more control
Choose from paid, organic, post and profile metrics specific to your networks that better enhance your unique story to inspire your team.
No unanswered questions
Examine data from a variety of vantage points by interacting with reports directly to isolate new insights that influence your social strategy.
In the past, people valued social and certainly were willing to invest in Sprout with us, but more and more the university has become invested in our team, the data and analytics we provide.
Clayton Norman, Social Media and Digital Marketing Leader at Indiana University
Learn MoreDive deeper to define your story
We look forward to showing you how Sprout’s Analytics tools enable you to uncover new insights around strategy initiatives that matter most to your brand.
Schedule a demo to:
- Have a brief conversation to assess what Sprout can do to help your clients’ social strategies.
- Get a live product tour with insight into how to get the most benefit from Sprout.
- Discuss social KPIs to determine the best path forward for your clients’ business.
- See the power of our tools firsthand with no commitment required.
Additional resources
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Complete guide to social media analytics and why it’s important
This resource contains everything you need to know about social media analytics as well as links to all of our related social analytics content!
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Hashtag analytics 101: Using the best hashtags for your social strategy
Hashtag analytics 101: Using the best hashtags for your social strategy
