Features / Viralpost
Engage your audience at the perfect moment
ViralPost®, Sprout's patented timing optimization engine, calculates your best posting windows across every profile and surfaces them at the point of scheduling—no guesswork, no manual analysis required.
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Turn posting time into a growth lever
Every post you send is a bet on timing. Get it wrong, and your content disappears into the feed before your audience arrives. ViralPost® calculates optimal windows right in your workspace from real audience behavior, rather than generic best practices.
1
Use timing built on your audience data
ViralPost® analyzes 16 weeks of historical engagement data per profile—refreshed weekly, scored in 5-minute increments—so recommendations reflect how your specific audience actually behaves, not how audiences behave on average.
2
Choose manual precision or automated scheduling
Optimal Send Times surfaces day-specific recommendations inside Compose when a post demands your best window; Sprout Queue + ViralPost® automates distribution for evergreen content across windows you define.
3
Keep control without the scheduling drag
Set posting frequency, define time ranges, and select which days to publish—all at the profile level—without touching each post individually or rebuilding your settings per network.
Find your strongest send times in Compose
Optimal Send Times gives you the data to decide with confidence. ViralPost® surfaces the top seven send times for your selected profiles on that specific day.
- See the top seven send time recommendations per profile, each ranked by star ratings that reflect engagement potential for that day.
- Recommendations are automatically calculated from post interactions, comments and messaging behavior. There’s zero setup required.
- Times recalculate continuously as your audience's activity patterns shift, so recommendations never go stale.
Automate publishing with Sprout Queue + ViralPost®
Not every post needs a manual scheduling decision. For evergreen and non-time-sensitive content, Sprout Queue + ViralPost® distributes posts inside optimal windows.
- Configure posting frequency per profile, set time ranges, and choose individual days or weekday/weekend splits.
- ViralPost® releases queued content up to 10 times per profile, per day, across the windows you define.
- Profile-level controls let you tailor distribution cadence for each network independently, without rebuilding settings from scratch.
See how smarter timing drives stronger reach
Watch ViralPost® work across your publishing workflows—from Compose to Queue—and see what precision timing means for your organic reach and engagement rate.