2026 Report
The next wave of influence is already here
Bridge the intelligence gap and turn real-time social signals into your enterprise’s greatest competitive advantage. Based on a survey of 705 professionals across the US, UK and Australia — scroll to preview four findings, then view the full report.
The next wave of influence is already here
The signal is there. Act on it.
THE SPEED TRAP
Only 10% can turn a signal into action within hours
The insight arrives in real time; the response does not. For most teams the timeline stretches into weeks or months — long after the moment has passed.
THE COST OF WAITING
86% have already missed opportunities to the lag
Delayed, siloed or underutilised insight has a price. Reacting too slowly to a market shift was the single most-cited miss — and only 14% say they’ve lost nothing at all.
THE SHIFT AHEAD
67% say social will outweigh market research
Two-thirds agree that within three years social intelligence will be more influential than traditional market research — and 71% of directors put that tipping point by 2029.
THE SILO
Just 36% use social data beyond marketing
High-value intelligence stays trapped in a marketing scorecard. It reaches product and R&D teams least of all — the very functions that could act on unprompted feedback fastest.
Three shifts reshaping how brands source and partner with creators
Close the intelligence gap
86% believe their organization may have missed opportunities to delayed or siloed insight. Move from reactive monitoring to a forward-looking radar that anticipates market shifts before they hit your bottom line.
Break down organizational silos
Social data informs decisions outside marketing just 36% of the time. See how to move high-value intelligence into R&D, product and corporate strategy — at the speed of the consumer.
Escape the speed trap
Only 10% can act within hours; most teams still take weeks. Learn how top brands use AI and internal governance to turn a morning insight into a midday business pivot.
The signal is there. Act on it.
Get the full 2026 Social Intelligence Report — the survey data, the maturity model and the playbooks for turning real-time signals into action across your business.
- Close the intelligence gap
- Break down organizational silos
- Escape the speed trap
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