Session time: 1 hour
If AI isn’t integrated into your social media workflows, you’re missing out.
Dive into the world of AI (without the confusing tech talk) and discover practical ways to seamlessly integrate it into your daily social media tasks. Explore straightforward strategies to enhance your content, engage your audience, and bring a fresh perspective to your social media approach. Plus, learn how to use AI to create a virtual panel of customers for feedback and research purposes.
Hosted by The Arboretum, this webinar features Jeff MacDonald, a seasoned Social Media Director with 13 years of experience, as he shares valuable insights on how to leverage AI today.
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Your Speakers:

Jeff MacDonald is a Social Strategy director at Mekanism, where he leads social and digital innovation for brands like Cricket Wireless, Jose Cuervo, and Lenovo. His goal is to help brands create more experiences that bring people together for shared moments of wonder.

<span style="font-family: arial, sans-serif">Jonathan Zuluaga is a Senior Community Strategist at Sprout Social. From working as a social media strategist working at agencies like Havas to being in-house at Great Wolf Resorts, his background has given him the chance to understand clients and brands from both sides of the business. A passionate strategist and connector during the day and a creative in his off time, Jonathan spends his free time as a photographer, making cocktails and studying his obsession with minimalism.</span>