The Art of Storytelling and Influence

When culture moves, brands follow. When brands lead with purpose, culture listens.

In a world shaped by feeds, formats and fleeting trends, storytelling has become both more visible and more fragile. The brands that break through are the ones that understand influence as something deeper than reach: a craft rooted in identity, culture, and intention.

With 15 years of global experience across luxury fashion and beauty brands like Dolce & Gabbana, Estee Lauder, and Missoni, Piera Toniolo shares a rare perspective on how international prestige brands approach storytelling and influence today – ensuring creator marketing channels are not only a driver of awareness but a tangible business accelerator.

We explore how:

• Brand voice works as an advantage. Breakthrough brands turn their authentic voice into a creative foundation that scales innovation and cultural relevance.
• Influencer marketing works best when creativity, culture, and data move together. See examples of how the strongest campaigns blend creator intuition and performance signals to create impact at global and local levels.
• Online storytelling is stronger when it lives offline, too. There’s an “offline renaissance” underway. Get what you need to lean into a renewed appetite for real-world connection.
• Breakthrough brands iterate in real time. Continuous optimisation and cross-team insight sharing turn campaigns into long-term growth drivers.

This session is designed for brand, marketing, retail and customer experience trailblazers who want to create work that resonates beyond feeds, learn from culture-shaping industries and rethink how influence, storytelling and data intersect

No fashion background required—just curiosity and ambition.