The Digital Doorstep: Notre Dame’s Social Intelligence Guide to Authentic Storytelling
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Session time: 45 minutes
From watching reels on move-in day to recapping their first game day in seven seconds—this is how rising cohorts vet their future alma mater.
To welcome the next generation, the University of Notre Dame traded siloed dashboards for real-time social intelligence. Listening data helps the brand’s architect identify which narrative clusters are resonating in real-time. Layering in Premium Analytics to validate that impact, Notre Dame transforms “mundane” updates into a student-led journey under the Dome.
We were joined today by Liz Harter (Senior Social Media Manager at Notre Dame) for an insightful 45-minute session. She shared her framework for building a prestigious brand on social media while keeping it organic, audience-led, and human.
Check out the recording for practical tips and divine inspiration you need to:
- Audit your digital doorstep by using social intelligence to identify the stories that truly welcome students in.
- Cut through the noise by surfacing the unpolished, peer-led moments that build Gen Z trust.
- Optimize your omnichannel strategy by allowing analytics to dictate where your brand shows up best.
Presenters
Hattie Wilkinson
Sprout Social
Hattie is a Senior Solutions Engineer at Sprout Social, bringing over 10 years of experience in the social media industry to her work with higher education institutions. As a technical advisor and strategist, she collaborates closely with campus marketing teams to leverage social data for streamlining workflows and establishing tangible institutional ROI.
Liz Harter
Liz is a Senior Social Media Manager at University of Notre Dame, working in social media at the global, Catholic research university for 13 years and counting. As the primary voice behind Notre Dame’s flagship social channels across Facebook, X, Instagram, LinkedIn and YouTube, she blends strategy, storytelling, and real-time audience listening to bring campus life to life for a global community.
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