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24 content marketing tools to optimize your strategy and ROI
Published on May 28, 2026Reading time 6 minutes
Session time: 30 minutes
In today’s crowded digital landscape, as ad costs rise and returns shrink, savvy brands are turning to creators more and more to lead the charge. No longer just a tactical channel, creator partnerships have emerged as the most powerful way to connect with consumers in today’s marketing stack.
Explore Sprout Social’s on-demand session from Social Media Week for a deep dive into how AI-powered creator search, smarter content alignment and a fresh take on brand safety are making influencer marketing the MVP of the media mix.
You’ll gain insights into:
- Why a topic-led search, rather than traditional metrics, is the new key to finding authentic partners who truly resonate with your audience.
- How brand safety has evolved from risk mitigation to a top-level strategic priority, ensuring your partners genuinely represent your brand values.
- Why brands are making influencers the central point of their media mix to make a real impact, share content everywhere and drive actual business results.
Explore how the impact of creators is amplifying real results and propelling brand ROI forward like never before.
Presenters
Brittany Hennessy
Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social, where she defines Social Intelligence as an executive discipline and connects social signals directly to business performance. She translates emerging signals into decisions that shape reputation, revenue, and retention. She is the author of INFLUENCER, a foundational book on the business of creators that continues to shape how brands approach influencer marketing.
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