Tied to the Algorithm: How Brands are Diversifying their Content Strategy

Both brands and influencers find themselves constantly playing catch-up. A new platform, a new algorithm shift—it never stops. The brands that win are the ones that adapt quickly and test everything. With potential regulatory risks affecting TikTok, diversifying your platform strategy has never been more important.

This session explores how brands can build a resilient influencer marketing strategy by expanding to alternative platforms like YouTube Shorts, Instagram Reels, and Pinterest Idea Pins. Learn from industry leaders about how to safeguard your brand’s presence and engagement across multiple channels.

You’ll gain insights into:

• How to build a resilient, multi-platform content strategy that reduces dependency on any single channel.
• The proactive steps brands are taking to diversify their content mix in response to evolving digital landscapes and regulatory risks.
• The secrets to successfully leveraging alternative platforms like YouTube Shorts, Instagram Reels, and Pinterest Idea Pins to amplify your brand’s reach and engagement.
• How to safeguard your brand’s presence and engagement by adapting to new trends and algorithm shifts.

Explore how diversifying your content strategy can propel your brand forward.

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Panelists

• Greg Rokisky, Senior Social Media Strategist, Sprout Social
• Colin Daniels, Marketing Strategist at It’s Colin Daniels
• Caroline Farley, Senior Manager, Influencer Marketing at Scribe
• Nikki Bock, Senior Manager, Influencer marketing & Social Engagement, Newell Brands
• Joey Maestas, Head of Creators and Consumers, Microsoft