UK Social Trends to Refine Your Strategy in 2025: Index™ Insights
Register for WebinarTrends and Insights from the 20th Annual Sprout Social Index
Session time: 1 hour
Social media is the epicenter of culture. What happens on social platforms influences the topics journalists cover, the products we buy, and the causes we support. However, as feeds become increasingly saturated, it is becoming harder to capture and maintain consumer attention. If your team is feeling burnt out from trying to occupy and compete for space while also convincing your executives why social media deserves significant investment, you’ll want to tune into this session.
Drawing from years of experience and brand new 2025 Sprout Social Index™ data, some of the UK’s brightest social media minds shine a spotlight on what UK consumers expect from brands this year – from how social marketers can build stronger business cases for more resources to how AI alleviates creative fatigue.
Tune in on-demand to get a look at this UK-exclusive data and deep-dive with our experts. In this webinar, we explore:
- Consumer expectations: What makes UK audiences engage with and trust brands.
- Cultural relevance: Why 91% of UK consumers look to social media to stay connected to trends and culture.
- AI & creativity: How AI is reshaping social media teams and reducing creative burnout.
- Social ROI: Ways to build a stronger case for social investment with your executive team.
Presenters
Gabriella Di Fazio
Gabriella is an International Field Marketing Manager at Sprout Social, passionate about bringing a creative and human approach to B2B marketing. Prior to this, she's worked across multiple areas of marketing with global teams at SurveyMonkey and DocuSign.
Ian Gambier
Ian is an Executive Creative Director, Copywriter specialising in tech and entertainment. He’s built agencies, broken boundaries, and won awards for clients like Meta, EE, Amazon, and Lyft. His work has fought cancer with comedy, inspired women to wear what they want, and sent mobile gamers into meltdown. Ian currently works for Fabric Social — the social agency behind brands like Curry’s, Ocado, and Kleenex.
Júlia Salume
Júlia Salume, Head of Influencer Marketing at Moburst, was doing influencer marketing before it was cool. She started her career in social media over a decade ago, and became a bona fide influencer whisperer. Júlia combines global expertise and a passion for connecting brands and creators to craft impactful campaigns that inspire and drive performance.
Matilda Schieren
Matilda Schieren is the Senior Manager of Brand & Editorial Content at Sprout Social, where she oversees our thought leadership strategy and data report program. Outside of work, she is a proud mom and cheesesteak enthusiast.
Matt Swain
Matt Swain is the Founder & CEO of Triangle, working with an exclusive group of UK & US leading Founders, CEOs and Entrepreneurs, building their digital reputation to drive commercial outcomes. He’s also a published author and international speaker.